Objecthood
Creative direction, Branding design
Exhibition design
Objecthood is a concept that emerged from minimalism, aiming to remove unnecessary elements from objects and emphasize the essence of the object and its material qualities.
Focusing on this, we developed fonts by shaping images that maintain the essence of each element (point, line, surface) while harmonizing them into a unified image. They are connected under the single word "objecthood," depicted as if it were a singular object, embodying its essence.
Objecthood. August
2020
CPTS
Onemile
Creative direction
Branding design, product design
CPTS will unveil its existing product line alongside the new One Mile wear line. This project expands from the concept of Onemile, extending from comfortable home wear to lounge wear designs that can be worn indoors and outdoors. Additionally, it proposes a room shoes line that can be matched with the designs. The room shoes are designed to be usable both indoors and outdoors. Furthermore, the packaging has been revamped to make it more suitable for gifting purposes.
Cpts. September
2022-2023
Comfortable pulse to sleep
Balance
Creative direction
Branding design, product design
This is CPTS's first project themed around the naturalness of daily life and the balance of life. Starting with the slogan "Comfortable Pulse to Sleep," it introduces a home wear line of products ranging from pajamas to robes and room shoes.
Comfortable pulse to sleep. September
2021